Why Buy from Davis Jewelers?

Davis Jewelers is proud to be Louisville’s exclusive member of Preferred Jewelers International.

Preferred Jewelers International (PJI) is an exclusive association of independently owned jewelry stores that are committed to the highest standards of customer service and business ethics.

PJI focuses on four key elements:

Integrity in Sourcing

One of PJI´s top objectives is ensuring that the merchandise members receive from their suppliers and offer their customers comes from sources that are legitimate, reputable and responsible. To achieve this objective, our affiliated buying group-Continental Buying Group (CBG) requires suppliers to comply with initiatives such as the Kimberly Process. The group also asks suppliers to affirm that they will not knowingly sell illicit diamonds and that they will undertake measures to help prevent the sale of illicit diamonds. We have the power in our industry to stand united against misrepresented or inferior jewelry and the sales of illicit conflict diamonds in our store.

Assured Quality

To help ensure consumer confidence, CBG and PJI require all members, suppliers and retailers – to comply with federal, state and local laws as well as ethical guidelines set by the U.S. Federal Trade Commission governing fine jewelry. Going further, CBG regularly conducts independent quality inspections of vendor merchandise. The purpose of this activity is to verify that features such as gold karat content and diamond carat weight are being accurately represented.

Value Pricing

In conjunction with Continental Buying Group-one of the largest and most powerful organizations in the jewelry industry representing more than 275 retail jewelry outlets with a combined sales of $1 billion annually. Preferred Jewelers assures its members quality products from the finest suppliers, with integrity and below industry pricing. We have simply banded together to offer the best value possible to our customers.

The goal of Preferred Jewelers International is to introduce customers of PJI members to a network of jewelers that will provide excellence in service, support and value.

This association makes it possible for the Preferred Jeweler to give their customers the best products, services and guarantees in the industry. PJI will only be represented by those who are committed to offering a world class buying experience.

What is the Davis Difference?

1. A Fun Shopping Experience

From the moment you walk through the door, you’ll see that we’re different. We’re committed to providing a stress-free and fun shopping experience, because we believe shopping for jewelry should be enjoyable. So relax and enjoy a cold beverage and a hot freshly baked cookie, and we’ll make you feel right at home.

2. Unsurpassed Selection

Davis Jewelers has the area’s largest jewelry showroom, carrying everything from designer brands to Swiss watches and gold to sterling silver jewelry. If you can’t find what you’re looking for in the store, we can also place special orders or create custom designs.

3. Our People

Davis Jewelers is a Forth generation family-owned business that has built a reputation for providing exceptional personalized service. Our friendly associates are jewelry experts who are committed to helping our customers find the perfect gift.

4. Exceptional Value

We belong to the country’s largest and most prestigious buying group, which allows us to purchase well below other jewelers and offer our customers unmatched value as noted above. When you buy from Davis Jewelers you’ll walk away with confidence knowing you made the right choice, and that your selection represents the highest quality and best value.

5. Our Promise

At Davis Jewelers we believe that nothing is more important than your piece of mind and complete satisfaction. This is why we offer a thirty-day full exchange or money back guarantee. We also guarantee every piece of diamond jewelry you buy for as long as you own it.

CLICK HERE to Read what our customers are saying about their experience with Davis Jewelers.