Privacy Policy

Information Collected – Simple browsing of our website will not tell us who you are or reveal any personally identifiable information. Personally identifiable information means your name, address (physical or electronic), telephone number, fax number, credit card number and expiration date and other information that may be used to identify an individual. If you elect to submit your personally identifiable information to us, you give us your consent to the collection, use and disclosure of your personally identifiable information as set forth in this privacy policy. Visiting the Website discloses your IP address and we collect IP address information. The collection of IP address information allows us, among other things, to diagnose problems, analyze and adjust the operation of the Website, track traffic patterns, gather information for aggregate use, and track the session date and duration. Your IP address may also be used in combination with your personally identifiable information for credit fraud protection and risk reduction.

We do not sell, trade or rent your personally identifiable information to third-parties, without your permission.

Cookies and Other Markers - We may collect non-personal data through markers such as cookies, web logs, action tags and other monitoring technologies. Where authorized by us, third parties may use our monitoring technologies to compile aggregate statistics on our behalf. We use the non-personal information to assist us in the understanding and improvement of our Website, including its performance, effectiveness and usability. We may share or transfer information which is not personally identifiable with or to our affiliates, licensees and partners.

"Cookies" are parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. They are used to track, authenticate and maintain specific information about users, such as site preferences or the contents of their shopping carts. Cookies are not computer programs and are unable to perform any operation by themselves. They are not spyware or viruses. We do not use cookies to store or collect any personally identifiable information. You are always free to decline our cookies if your browser permits; although, by declining the use of cookies you may not be able to use certain features on the Website.

While navigating on the Rolex section of our website, some cookies are controlled by ROLEX SA which applies the following Cookies Policy.

Our web pages may also contain markers that allow us to count users who have visited certain pages or to deliver co-branded services. We may also include markers in our email messages that indicate whether the message has been opened or whether action has been taken.

Third-parties engaged by us to assist with advertising or content delivery may use markers or cookies to allow them to recognize your computer each time you visit certain pages or emails and to compile anonymous information. Information collected through these third-party advertising companies is anonymous.

Communications - We may use personally identifiable information that you have provided to us to communicate to you information regarding Retailer and or the products and services that we offer on behalf of Retailer. Those communications may include information regarding promotions, contests, product or service updates, or surveys. We may analyze your personally identifiable information and use those analyses to improve and customize our Website's content, layout and services. This use is intended to enable us to improve your experience in using our Website.

If you contact one of our representatives or submit a request to us through our Website and provide personally identifiable information, we will use your information to respond to your inquiry or request and to provide you with any other additional information that we believe may of interest.

If you place an order from this Website, we will use your personally identifiable information to confirm your order, respond to your requests or inquiries, detect identity theft (including use of stolen or phony credit card information) and other forms fraud, provide you with information regarding your order and provide you with any other information we believe would be of interest. We will also share your contact information with Retailer.

You may elect to discontinue receiving information from us by following the instructions below with regard to Opt-Out.

Internal Use - We may use other sources of information as a basis for reviewing the personally identifiable information you provide us for errors, omissions and accuracy. Our marketing department may use your personally identifiable information to conduct internal research on our users' demographics, behavior and interests and then use that research to improve our marketing efforts and product offerings. We may also use your personally identifiable information to better understand your use of our Website and then use that information to improve the performance, user interface and effectiveness of our Website.

Compliance with Foreign Law - We may store and process information collected on this Website in the United States or any other country in which we or our affiliates, subsidiaries or agents maintain facilities. Accordingly, your personally identifiable information may be subject to the laws and regulations of other countries in addition to the United States. We make every effort to comply with the laws and regulations of the countries in which data is stored and processed. By using this Website, you consent to any such transfer of your personally identifiable information outside of your country.

We comply with the safe harbor framework established by the U.S. Department of Commerce in conjunction with the European Union regarding the collection, use and retention of data from the European Union.

Children under 13 - We do not knowingly collect personal information from children under the age of 13. If we are advised or otherwise learn that we have personally identifiable information from a child under the age of 13, we will delete that data from our systems. The FTC website contains tips regarding online protection of children’s privacy. See www.ftc.gov

Links - Our Website may provide links to other third-party Websites that are outside our control and not covered by this privacy policy. We encourage you to review the privacy policies posted on these (and all) Websites.

Security - We use security technology, procedures and organizational measures as part of a comprehensive plan to protect your personally identifiable information from unauthorized access, use or disclosure. We use Secure Sockets Layer (SSL) encryption technology when we transfer sensitive personal information such as credit card information over the internet. We also limit access to the computer servers on which personally identifiable information is stored. We also appreciate your input. If you believe there is a flaw in our security, please notify us immediately so that we can investigate.